Charlotte's Web wants to better the planet and the people who live on it, and considers CBD oil products a major component of that mission. Charlotte's Web uses a five-chamber CO2 extractor to pull cannabidiol from hemp. While the company offers certificates of analysis and batch reports, these can only be acquired if a user already has a batch number from a product.
Charlotte's Web offers a 15% discount for veterans, which is lower than average among brands we have assessed. Charlotte's Web does not offer any discounts for people with low income.
We had the opportunity to sit down and speak virtually with Eliza Valdez, Director of E-commerce and Digital Marketing at Charlotte’s Web. Eliza has been with the company for about two years, and her role is to help educate new and existing consumers in areas typically stigmatized to some and confusing to others. From insights to what motivates the brand to innovate their hemp products, to which athletes they work with, we learned so much about Charlotte’s Web and their team.
Below is a breakdown of what came from our conversation with Eliza.
"This company didn’t start as a company. It started with one little girl and continued its mission to help others."
Can you discuss what motivated the Stanley brothers to start Charlotte's Web?
It all started with one girl — Charlotte Figi. At a very early age, Charlotte Figi was diagnosed with a rare form of epilepsy. Her mother, Paige, extensively researched health options that led her to a little-known plant compound called cannabidiol, or CBD. Meanwhile, the Stanley Brothers were working to develop proprietary hemp genetics high in CBD and low in THC — originally called Hippie's Disappointment as a joking nod to their plants' non-psychoactive properties.
In 2012, Paige contacted the Stanley Brothers looking for a non-psychoactive natural alternative for her then five-year-old daughter Charlotte. After seeing Charlotte's response to the extract, the Stanley Brothers were inspired to share it with others.
This company didn't start as a company. It started with one little girl and continued its mission to help others. Our extract was something we gave away to people who could benefit from it - to a few, and then to many.
Today, our mission remains at the core of everything we do — "To unleash the healing powers of botanicals with compassion and science, benefitting our planet and all who live upon it."
What are the most popular Charlotte's Web products? Why do you think people like them so much?
Our Original Formula is our most popular product, which is created in small batches using the same labor-intensive process as it always has been. Our family of customers loves it because it has a unique phytocannabinoid profile.
In addition to our CBD oils, many customers love our gummies because they contain our whole-plant hemp extract and nutraceutical blends to support folks day and night. These plant-powered CBD gummies are flavored with natural juices, delivering botanical goodness you can taste.
Could you share any customer stories that have stood out to you?
We hear the most incredible stories every day. There are many that we cannot talk about as our products are dietary supplements and not intended to treat any diseases or medical conditions.
One that stands out to me personally is Phil, or Q as his friends call him. He is a veteran and an amputee. After Phil became an amputee, he'll tell you he "wasn't in a good spot." Before taking Charlotte's Web™ products, Phil said he didn't do a whole lot. He wasn't active, didn't want to play soccer or baseball with his kids, or go to any events.
But when he found the Adaptive Training Foundation, his life changed. After completing the 8-week course, Phil felt his mindset switch – he was inspired and wanted to inspire others. So, naturally, this above-knee amputee decided to summit Mt. Kilimanjaro with the help of his ATF family and Charlotte's Web™. "I wanted a clear head," he said. "I wanted to show others a vision that their life isn't over when this happens – it's just the beginning."
We also met Keith at the Adaptive Training Foundation last year and were incredibly inspired by his spirit and story. He lost his leg in a motorcycle accident last August, which he'll tell you is ironic considering he was "sort of once shot in the chest" while serving, though it doesn't count because the bullet went into his vest. His humor and positive attitude make any obstacle conquerable.
According to Keith, using Charlotte's Web™ helps keep him balanced, making his mood feel manageable rather than frustrated. He also uses our balm on his leg to soothe the skin, and just this week he got a prosthetic.
Then there's Linda, who first found Charlotte's Web™ products about four years ago. She was looking for something to help with her quality of life. According to Linda, Charlotte's Web™ products makes her feel like herself again,* and it's not just her who has noticed the change—her friends have too. "Everyone has seen a change," she says, "and everyone wants a piece."
Cannabidiol is popular amongst athletes right now. Do you have any products designed for post-workout recovery? Do any athletes endorse your recovery products?
Athletes love our Recovery Gummies which contain CBD, ginger and turmeric. For reference, turmeric has been used throughout history to support healthy joints and ginger is another powerful natural product known for its ability to support a healthy inflammatory response. Combined with CBD, which helps support recovery from exercise-induced inflammation, we hear raving reviews. Specifically, athletes have found the best results by integrating CBD into their daily wellness routine and the gummies are a great supplemental product to a daily oil or capsule routine.
A group of athletes that we're proud to have to endorse us are those from the Adaptive Training Foundation. Their mission is to "empower those with physical disabilities to transform their lives through exercise and community." Their endorsements mean the world to us and it's why we make the products we make. Additionally, I had the opportunity to complete a Tough Mudder with a group of their veteran athletes along with athletes from the High Fives Foundation.
Can you tell us about the team's work with the Realm of Caring Foundation?
The wellness of children is the beating heart of our organization. We built Charlotte's Web with a deep resolve to meet the tremendous needs of the most vulnerable of our society. The Realm of Caring is a nonprofit we support in this crusade that provides wellness solutions for children and families. Our corporate giving also helps support the research they're doing, which we know is how we can continue to change people's perceptions about hemp health.
What are some ways that Charlotte's Web acts on customer feedback?
We love our customers and we take their feedback very seriously. We listen to what they're saying and how our products are positively impacting their lives so we can continue to serve.
Two examples of where we listened to customers and applied change involve our Balm Stick and our Gummies.
1. We revamped our topicals line after hearing that people loved them, but some people, particularly those with arthritis, found the balm tin hard to open. Now, we have multiple forms of topicals from a Cooling Gel, to a Balm Stick, to a roll-on with essential oils.
2. Because mint chocolate or the earthiness of hemp tinctures isn't for everyone, we listened to our customers to make a tasty edible. Our gummies line, which we launched last year, and additional flavors of oils such as Lemon Twist and Orange Blossom, also came from our customers asking for different flavored products.
What are some ways that Charlotte's Web practices sustainability across production from seed to shelf?
Currently, over 50 percent of Charlotte's Web's hemp acreage is USDA Certified Organic, the remaining acres are completing their transition to organic (so under organic practices as regulated but not for the full three years, yet). As a company in the process of certification as a B Corp, carbon-sequestering agriculture is core to what we believe and have been implementing in our fields. Co-founder Jared Stanley, our Chief Cultivation Officer, likes to describe our approach to nurturing healthy soils as "working in balance with nature."
From a manufacturing perspective, we have developed a process that recycles over 90% of our alcohol that we use to make the Original formula. After the alcohol is used to extract the beneficial compounds that hemp has to offer, it is separated from the extract and is reused.
What Charlotte's Web products and doses would you recommend for someone new to your CBD products? What about for more experienced users?
According to our very own doctor of naturopathy, Jen Palmer, ND, a good place to start is 17mg oils and increase or decrease the amount of CBD per serving based on how your body responds to it. Gummies are also a fantastic place to begin learning about what dose is right for you as they're easy and delicious.
For those looking for the most support and know what's right for their bodies, our Original Formula, which contains 50mg of CBD per serving, is a favorite of our long-time customers. As the powerhouse, we recommend 60mg -- it has a milder flavor than the Original Formula. We suggest leveling up when you're ready and have 10mL "Starter Sizes" that are great so you can try out different concentrations of CBD.
Once you're really dialed in on how much CBD per serving, capsules are the most convenient option. In 15mg and 25mg capsules, they're easy to get the exact serving size you're looking for.
What are the different ways the team educates consumers about CBD consumption?
At Charlotte's Web we believe in being generous with our educational offerings. We have a video series called "Searching For Answers," a new educational platform dedicated to making this confusing topic easier to understand. We have on staff a Naturopathy doctor and have a division called CW Labs that is focused on the science of hemp. We tap into our expertise throughout the organization to provide simple answers to really complex questions about CBD, the endocannabinoid system, and how our products help support our family of customers.
Is Charlotte's Web products available at any brick and mortar retailers in the United States?
Yes, at more than 21,000 retail stores in the United States. Our full line up of products are sold at many natural wellness stores and locally-owned pharmacies as well as at many national retail chains.
Charlotte's Web Review 2020 - Frequently Asked Questions
Charlotte’s Web started as a Colorado hemp farm and has since grown into a CBD oil manufacturer and distributor. One of its first batches of CBD products was used to help a young girl named Charlotte Figi reduce the effects of Dravet Syndrome, and the company draws its name and the name of its signature hemp strain from that experience.
Charlotte’s Web grows its own hemp in compliance with Colorado’s industrial hemp program. Its growing process includes no herbicides, fungicides, or pesticides, instead relying on natural forms of pest control like ladybugs. Charlotte’s Web’s hemp holds U.S. Hemp Authority certification.
Charlotte’s Web creates a broad-spectrum extract that it dilutes with carrier oils to make its products. They test their products throughout the full production cycle, from soil to oil.
Charlotte’s Web primarily provides CBD oils and capsules, though it also offers pure CBD isolate and topical formulations as well.
Full Strength CBD Oil 300mg
Original Formula CBD Oil (approximately 2580mg)
Full Strength CBD Capsules 8mg (30 count)
Hemp Infused Balm
CBD Isolate 600mg
Charlotte’s Web works with Botanacor Services to test all of its CBD oil products. Each product includes a batch number, which can be used to retrieve that batch’s specific information. Third party tests ensure that the hemp used contains less than 0.3% THC, that the cannabidiol is pure, and that undesirable chemicals like pesticides and solvents don’t make their way into the final product.