By Sarah Climaco
Today many cannabis lovers are celebrating 4/20, however it feels slightly different than past years since we’re unable to have any social gatherings. This year, many are using the time to reflect on the history of the cannabis movement while celebrating and consuming at home, and brands are trying to connect to consumers virtually. According to Adweek, many are tracking live streams with musical performances in addition to trying to find the best cannabis deals.
Over the past few weeks the world has experienced immense change and uncertainty due to COVID-19. Since this health crisis has impacted everyone, we wanted to highlight how this has affected the CBD industry.
Essential is Essential
During this time of social distancing we learned that cannabis production and retailers/hemp producers were deemed essential businesses. While the federal government has classified hemp production essential amid the current crisis, retailers selling hemp products are not able to remain open. This is why CBD retailers say certain closures are affecting customers who rely on their products, according to Hemp Industry Daily.
However, CBD businesses that can pivot their sales from pop-up shops to direct-to-consumer options are experiencing massive growth during this time of social distancing. According to BevNet, Jonathan Eppers, founder and CEO of CBD-infused beverage maker VYBES, attributed the virus to a 600% month-over-month increase in online sales for his brand.
Additionally, the FDA announced on April 8 that they sent three warning letters out to CBD companies making false COVID-19 health-related claims. While renewed interest in healthfulness grows during this time, it’s important to keep your expectations tempered about what CBD can do for you.
Due to health complications possibly from coronavirus, 13-year-old Charlotte Figi, who inspired enormous interest in the CBD movement, passed away. Charlotte was featured on the CNN documentary “Weed”, which showed how she overcame debilitating seizures due to Dravet Syndrome and shared the possibilities of cannabidiol. Charlotte’s Web is named in her honor.